Considering that many people use social media apps and other online tools while they are tired, drunk, or otherwise cognitively impaired, it's actually amazing that no-one has thought of this before... You should be getting your users to look at your website or online application (or at least testing it) while they're drunk!
The especially interesting thing about this study was that the drunk tester didn't experience the cosy feeling from the homepage that the designers had hoped for.
I wonder if it's because alcohol makes you feel more insecure?
I'm not sure how many units of alcohol is the optimum for website testing, but it would be a lot of fun to find out. I'm sure it would create goodwill too.
Not that we would want to encourage drinking at work, of course.
The HubSpot site had been created by internal UX and UI experts, and was, to their thinking, damn good. The drunken user didn't agree. In the conference session, Knight shared some of Littauer's criticisms, which included: There was too much happening on the homepage. He stared at it for a long time, and couldn't figure out what the company did and what it was selling. He couldn't figure out how to find the product sections. The homepage evoked little emotional response, especially not the "warm, friendly feeling" HubSpot wanted to convey. He couldn't understand the site's descriptive term for HubSpot's products, which was "inbound marketing and sales." Looking dazedly at the homepage, he said, "It sounds like you're meant for large-scale clients who are willing to spend money on buzzwords."