With all the useful - and sometimes conflicting - advice floating around about how to create the a password that is unbreakable but still memorable, this looks like a refreshing change.
All you have to do is hold your phone near your face (or turn your webcam on if you're using a laptop) and it's goodbye to tedious passwords, and hello to checkout selfies.
This looks like as much of a game-changer as replacing tedious captcha images with a checkbox and a honeypot was.
Amazon thinks passwords are on the outs, and the company has a vision for the future of authentication: Selfies. The e-commerce giant recently filed a patent application for a two-step photo verification process for logging in to buy products online. At check out, the shopper would take a photo and verify his or her identity with face recognition software. Sounds easy to game, right? That’s where step two comes in. Amazon would then prompt the user to take a second photo doing an action that proves “the person contained in the first image corresponds to a physical being in proximity of the computing device.”