There are two ways to get started with a Passle post:
- Find an interesting article and write a Passle about it
- Start with what you want to talk about and find an article to link it to
How to add a Passle button
You can install the ‘add to Passle’ button by going to Get Button and dragging the passle button to your browser toolbar.
How to find articles
- What topics do you already know about? Make a list.
- What topics are you interested in learning more about? Add these to your list.
- What are the topics most relevant to you / your company?
- It’s okay to write a post with someone else
- Interview other people in the business
Use Google News
Go to Google News and search for your chosen topic (or search on ordinary Google, and then focus the results by going to the News tab.
How to get started with writing
So, you have found an article you want to Passle about. Now to get started with writing.
- Read the article and select your quote Read the article all the way through. Take note of any paragraphs where you thought “wow, that’s interesting” or “I didn’t know that” or that you feel sum up what the article is about. When you have finished reading the article, go back and select one of your “wow” paragraphs, highlight it, and click the ‘Add to Passle’ button.
- How to write and structure your post Remember you are not writing a whole new article or a magisterial survey of the entire topic. You are just adding some value to the article by giving your perspective on it.
There are a few ways to do this:
- Start with a paragraph referring to the article you are writing about.
- Pick two or three key points from the article and write about those.
- Summarise the article
- Look at the ideas discussed in it from a different angle – e.g. if the article was about how millennials respond to change, what about the rest of us?
Once you have written your first draft, go back and see if you can add some headings. Headings help to break up the post and signal changes of topic within it.
Check for any paragraphs where you have written a list of items and see if you can turn it into a bulleted list. These are easier to read than paragraphs.
Bold and italic
If you read your post out loud, which words would you emphasise? What are the keywords you want the reader to see? Use bold and italic to highlight them.
It’s a great idea to link to other articles, especially if they are on your own website. Highlight a URL in your browser address bar, right-click on it and select ‘copy’. In the Passle widget, highlight the text that you want to be the link, and click on the ‘link’ button. If the article is from another site, remember to tick the ‘Open in new tab’ box. (Never use ‘click here’ as your link text – use text that describes where the link is going.)
How to add an image
Most articles will have an image with them that you can use, which will come up automatically in the Passle widget. If there isn’t one, or you don’t like the one that came with the article, click ‘remove image’, then ‘select image’. You can now see a search box. Enter a search term that relates to the topic of your article, and click ‘search for images’. Select one that you like, and it will become the image for your post. Remember to use one that is in landscape format.
How to add a call to action
So you have written a fascinating post about beer, cycling, horse-racing, skyscrapers, maps, diets, or something else that appears to be tangential to your company's interests. How do you add in a call to action, to get people to relate your point back to something about your company?
There should be something (a recent blog-post, a category tag on your blog, a page on your website, a recent white paper) that relates to the business point that you are trying to make.
Your call to action should explain how your post relates to the business point, and link to a blogpost, page, category tag, or white paper in order to lead the reader further into your website (after all, the aim is that they end up becoming a customer of yours). However, try to avoid making the connection appear too clunky and obvious, so that the reader thinks, “Oh I see what you did there, but it was clever”.
Tags help people to find the article and to summarise what it is about.
How to add tweets
When you have finished writing, click ‘save and continue’. The Passle Twitter Picker will offer you a list of tweets where people have tweeted that article. If you don’t think they add any value, or there aren’t any, click on the search bar, enter a search keyword, and select your own. To pick a tweet, just click on it. When you have finished, click ‘Done’.